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Tina Glasl | Crisis PR Agency Munich

Consultancy for
crises & transformations

– Hope &
options for action

In today’s interconnected and complex world, we are your trusted partners. With over 20 years of experience, we are a leading crisis communication agency, dedicated to safeguarding our clients’ reputation, preserving value, and securing long-term resilience.

Tina Glasl | Krisen-PR Agentur München
"Today, more than ever, success depends on the ability to navigate crises and change effectively. It is about trusting the process – having confidence that the right resources, proven methods, and purposeful strategies are in place."
Tina Hunstein-Glasl

Our services

  • Crisis communication

    You are facing an exceptional situation that requires urgent communication?
    We offer you support with crisis PR, practice-proven strategies, and communication programs.

  • Crisis prevention

    You want to be in control of your risks?
    We support you with crisis prevention, crisis manuals, and day-to-day management.

  • Change communication

    You are preparing for a complex change management program?
    We support you in designing and communicating change processes effectively.

  • Crisis resilience

    You are looking for solutions on how to deal with uncertainty and ongoing crisis?
    We strengthen your company's leadership skills, resilience, and resistance.

  • Training, workshops & coachings

    You want to strengthen your crisis management skills and resilience?
    We offer practice-based programs for executives, teams, and communications managers.

Successfully communicating
complex topics

For over 20 years, we have been working as crisis communication experts in Munich, successfully serving clients both nationally and internationally. Here is a selection of our clients:

“For several years now, Tina Hunstein-Glasl and her team have been our trusted partner, supporting us in critical communications, safeguarding our reputation, and personally advising me on sensitive matters.“
Press officer of a media corporation
“You’ve been an incredible partner. Smart, thoughtful – and always there to tackle even the toughest topics with positivity and professionalism. I’ve truly valued working with you.“
CEO of a global Brand
“The crisis manual was a real game changer for us. We now have a structured guide on what to do in an acute situation – specifically tailored to our structures and with a view to our internal processes.“
Head of Corporate Communications, leading financial services company
“What helped us most was that Tina Hunstein-Glasl correctly assessed our case. While we were completely panicked, she remained calm and gave us a realistic view of our problem.“
Managing director of a medium-sized food company

Are you facing an upcoming crisis or are you preparing for a major transformation? Or are you interested in our services? Feel free to get in touch.

Tina Glasl | Krisen-PR Agentur München"

Fresh perspectives on crisis, transformation, and resilience

Kommunikation als Vektor der Krisenresilienz
3min read Crisis resilience: EUI-ESM Conference on Crisis Communication

In November 2025, the European University Institute (EUI) and the European Stability Mechanism (ESM) hosted a joint Crisis Communication Conference...

  • Crisis resilience
  • Crisis communication
Mediale Skandalisierung verstehen - Krisen effektiv managen
2min read The Dynamics of Media Scandalization: At What Point Does a Crisis Escalate into a Scandal?

Not every crisis turns into a scandal – but certain factors significantly increase the risk. When does a problem become a crisis, and when does a c...

  • Crisis communication
  • Crisis prevention
Krisenkommunikation in der Omnikrise
4min read Omnicrisis and the End of Conventional Crisis Logic

There was a time when crises occurred solely as isolated events: an accident, a product recall, an IT incident. The crisis manual would be consulte...

  • Crisis communication
  • Crisis prevention

Network

We work within a high-performance team and network of trusted advisors in strategy and communication – committed, professional, and with a clear focus on our clients’ issues and challenges.