Crisis prevention | Advice for companies with crisis manuals
Turning Strategy
into Crisis-Readiness
in uncertain times
Prepared today, protected tomorrow. We help you identify risks and ensure you are prepared for potential crises and high-stake issues. With our risk analyses, crisis manuals, and workshops, leaders and organizations are equipped to manage any issue with confidence.
in uncertain times
Prepared today, protected tomorrow. We help you identify risks and ensure you are prepared for potential crises and high-stake issues. With our risk analyses, crisis manuals, and workshops, leaders and organizations are equipped to manage any issue with confidence.
Explore our areas of practice and services:
Do you want to make your organization resilient and crisis-ready? We help you identify risks, anticipate crisis scenarios, and prepare your organization for challenging times. This way, you gain and maintain valuable security and confidence.
-
Risk Analysis & Rapid Alert System
Identification and assessment of potential risks and reputational threats, as well as the establishment of early warning mechanisms. -
Development of Crisis Manuals & Guidelines
Creation of structured guides with clear procedures, responsibilities, and communication programs for crisis situations. -
Training & Coaching for Crisis Teams
Practical training, simulations, and role plays for leaders, communication teams, and crisis management units. -
Crisis Communication Strategy & Text Templates
Development of communication plans, key messages, and text modules for internal and external communication in the event of a crisis. -
Media Training & Communication Coaching
Training for spokespersons and executives to ensure confident and persuasive appearances before the media and the public. -
Establishing and Maintaining Crisis Structures
Development of effective crisis organizations, Rapid Alert Systems, and efficient processes. -
Building Crisis Resilience & Resilience Training
Training and advisory services to build resilience in leadership and organizational systems — preparing for new risks and regulatory requirements.
"
„Crisis prevention goes beyond risk management – it is a sign of responsibility. By knowing how to lead and communicate during a crisis, you safeguard not only yourself and your organization, but also the people who place their trust in you.“Tina Hunstein-Glasl
Consulting
Crisis Prevention Program
How Crisis-Resilient Is Your Organization? Our holistic consulting approach is designed to prepare your organization structurally and communicatively for crisis situations.
We begin with a tailored risk analysis that systematically uncovers vulnerabilities and potential threats. Building on this, we support you in establishing efficient crisis structures and manuals — from clearly defined procedures and crisis teams to setting up communication channels such as hotlines and platforms for rapid issue escalation.
Our consulting does not end with the concept: we accompany you continuously during implementation, test processes through realistic exercises, and adapt measures continuously to new risks and regulatory requirements.
Turning crisis prevention into a real competitive edge for your business.
- Prevention analysis and tailored recommendations: How crisis-resilient is your organization?
- Risk analysis and development of crisis scenarios
- Advisory for executives, management, and C-level on crisis prevention and building organizational resilience
- Implementation of resilience training and crisis workshops
- Development of crisis communication manuals and guides
- Design of reputation management strategies
- Implementation of issue management programs and agenda-setting strategies
Consulting
Crisis Communication Manual
We develop tailored, practice-proven crisis communication manuals. Our hands-on experience from acute crisis situations flows directly into these guides, making them a truly valuable resource when it matters most. They define roles, responsibilities, processes, and structures for incident scenarios. The practical section includes checklists, process maps, and text templates.
Our experience shows: those who are well prepared act more confidently, safely, and swiftly in a crisis – all essential factors when every moment counts.
Your organization is strengthened and prepared to lead and communicate with confidence from the very start of a crisis.
- Immediate crisis communication measures
- Crisis communication checklist and process flow
- Structures, processes, and reporting pathways
- Roles and areas of responsibility
- Strategy and master story
- Crisis communication guidelines
- Handling media and legal interventions
- Internal and external communication programs
- Stakeholder mapping
- Practical section: checklists, text templates, dark sites
Consulting
Crisis Communication Training
With hands-on crisis experience and practical know-how, we prepare leaders, communication teams, and crisis units for real-life scenarios through targeted exercises and simulations.
In our trainings, we simulate realistic, company-specific crisis scenarios with graduated escalation phases and clear time frames.
The goal is to practice structures and decision-making processes under pressure – from situational assessment and crisis management to crisis communication.
Leaders acquire confidence and actionable strategies to navigate challenging and uncertain times.
- Crisis exercises specifically for communication teams
- Crisis management team trainings
- Crisis simulations and scenario-based trainings
- Crisis communication training
- Feedback, lessons learned, and recommended actions
- Collaboration with IT security experts for simulations of cyber incidents and ransomware attacks
Not every crisis turns into a scandal – but certain factors significantly increase the risk. When does a problem become a crisis, and when does a c...
- Crisis communication
- Crisis prevention
There was a time when crises occurred solely as isolated events: an accident, a product recall, an IT incident. The crisis manual would be consulte...
- Crisis communication
- Crisis prevention
Crises are the ultimate test for every leader and communication professional. As external turbulence increases, manuals, processes, and structures ...
- Crisis prevention
- Crisis resilience
Key Insights
Crisis PR in Practice: Strategic Guidance for Communication Professionals, Decision-Makers, and Leaders
-
Crisis prevention describes the entire strategic and operational framework for identifying and assessing potential risks at an early stage and preparing for them in a structured manner. The aim is to avoid damage to reputation and trust and to preserve value.
Best User – always diving deeper.
Crisis prevention in companies means identifying risks early on, creating clear processes, and remaining capable of acting in an emergency. This requires functioning risk and early warning systems that continuously monitor and assess potential dangers, as well as clear structures and emergency plans that define responsibilities and decision-making processes. It is also crucial that teams train regularly, practice procedures, and establish communication routines. Efficient preparation ensures that messages, approvals, and contact persons are already defined. It is equally important to maintain reliable relationships with internal and external stakeholders in order to have a valuable basis of trust in times of crisis. Finally, it is important to learn consistently from incidents – so that prevention becomes a way of life in everyday work.
-
Good crisis prevention is a learning system. It combines strategy, organization, and communication – and ensures that companies can act clearly, credibly, and decisively under pressure in an emergency.
Effective crisis prevention encompasses the following levels:
Early warning systems, risk analysis, and assessment
The starting point is the identification of potential sources of crisis – from technical incidents to legal or regulatory risks to reputation issues in the public sphere or social media. The probability of occurrence, impact, and communicative relevance are systematically recorded and prioritized.Structures and responsibilities
Based on the analysis, decision-making processes, roles, and escalation levels are defined. The goal is to create a lean, effective organization that can act without friction in the event of a crisis. This also includes the involvement of communications, specialist departments, the legal department, and management.Strategic guidelines and messages
Shared values and communication principles form the basis for consistent decisions and language in exceptional situations. These include the master story, attitude, and core messages that provide guidance in the event of a crisis.Manuals, checklists, and prepared procedures
All procedures – from the initial alert to internal coordination and external communication – are documented in a crisis manual. It contains contact chains, templates, decision-making logic, and scenarios for typical cases.Training and simulation
Practice is crucial: processes, communication, and role understanding are tested in realistic training scenarios. This creates routine and confidence – the real currency in a crisis.
-
Crisis prevention protects companies from reputational, operational, and financial damage. Efficient preparation ensures and accelerates decision-making in crises, prevents escalations, and strengthens the trust of employees, customers, and stakeholders. It ensures that processes, responsibilities, and communication channels are clearly defined, risks are identified early, and a structured approach is possible in an emergency.
At a time when companies have to deal with complex supply chains, digital dependencies, and growing public attention, crisis prevention is becoming a decisive competitive factor. It creates internal security and external credibility. Those who identify potential vulnerabilities in good time, take preventive measures through risk analyses and early warning systems, establish a crisis team, and prepare communication strategies can limit damage and maintain trust.
Many companies today no longer rely solely on reaction, but are actively seeking ways to become more resilient.
-
Preventing crises essentially means making risks visible before they escalate. In an age characterized by constant upheaval, global dependencies, and information overload, it is no longer enough to react to individual events. The crucial question is: How do we create systems and cultures that reduce vulnerability and ensure our ability to act?
Risk reduction begins with awareness. Companies that regularly analyze risks, monitor early warning signals, and run through scenarios can interpret developments early on and initiate countermeasures. This includes checking internal processes for stability, securing critical interfaces—such as in supply chains, IT, or communication—and clearly defining responsibilities.
Culture is also a key factor: prevention only works if employees are allowed to talk openly about risks and mistakes without fear of blame. A learning organization recognizes weaknesses as important early indicators and can take timely countermeasures.
In the omnicrisis, in which economic, ecological, and social crises are intertwined, risk reduction also means recognizing complexity—and still remaining capable of acting.
-
Crises cannot be planned – but dealing with them can. A well-structured crisis manual is the key tool for remaining capable of acting in exceptional situations. It brings together all the essential information, structures, and processes that provide guidance in an emergency.
The creation of a crisis plan begins with a clear analysis: What risks are relevant to the company? Which scenarios are realistic? Based on this, structures, roles, and communication channels are defined. The goal is that in the event of a crisis, everyone knows what to do, who makes decisions, and how information flows internally and externally.
A professional crisis manual typically contains both strategic and operational elements. These include the basics and structures of crisis organization, definitions and escalation patterns, reporting channels and responsibilities, as well as the composition of the crisis team and the distribution of tasks.
-
The crisis communication manual is an integral and essential part of a company's emergency and crisis organization – it links strategic planning with concrete action.
The strategy section covers roles, tasks, and procedures in different crisis escalations. The practical section usually includes step-by-step instructions for crisis communication – from the initial assessment of the situation to the approval processes and coordination with management or external partners.
The manual is supplemented by communication guidelines: a master story or overarching narrative, key messages, and guidelines for internal and external communication. In addition, there are target group clusters, suitable communication tools, and specific working materials—text templates, standby statements, contact lists, and checklists.
The result is a handbook that creates structure and security – and provides guidance at crucial moments when time and nerves are running short.
-
Crisis prevention is an investment – not an expense. The specific costs depend on the measures taken, the size of the company, and the industry.
Best User – always diving deeper.
They include, for example:
Time and resources for risk analyses, training, and coaching
Establishing internal structures and early warning systems
Developing customized communication guidelines, crisis communication manuals, checklists, and templates
However, the costs of an unprepared crisis – loss of reputation, production downtime, decline in orders – are often many times higher. Prevention pays off economically and culturally. We are happy to support you – get in touch!