Manage crises
Communicate changes
Minimise risks

Tina Glasl - Strategy Consulting for Crisis Communication in Munich

Are you acutely facing a particular challenge or do you want to prepare for possible risks and crises?
As a strategy consultancy for crisis communication, we are among the specialists on the market. We support our clients in preparing and communicating complex scenarios, managing crises and at the same time preserving and improving their reputation through professional communication. What distinguishes us: trustful interaction, analytical strength, confident approach with over 15 years of experience.

Find out more about us

Change & crisis communication

We master crises, minimise risks & secure your reputation

Together with my team, I have managed countless acute crises, dealt with emergencies and helped companies with their transformation. We have always succeeded in creating security and stability in companies and among managers, and in developing and communicating solutions. What we advise our clients is to prepare for future crises, to actively manage their reputation, to have contingency plans at hand – especially in today’s world and its upheavals.

What sets us apart is a quick and smart grasp of the facts and the context. And to do this, we develop the best solution for our clients.



Crises & Changes

Key positions for leadership through crises and change

Many years of practical experience and successful crisis management have motivated us to develop a holistic, innovative approach to our work. This involves a triad of stabilisation, competence enhancement and personal resilience – in summary, a strengthening of the company that minimises risks and copes well with crises.


We analyse reputational risks and systems with their strengths and weaknesses, look at the company from the outside and show solution options for crisis prevention.

Competence enhancement

We develop clear structures, defined processes and special guidelines for our clients that safely guide action and communication in crises and transformations.

Personal resilience

We support the development of leadership qualities that count in crises and transformations: Dealing with uncertainty, making decisions under pressure, motivating staff, building trust, empathically listening and acting.

Our clients

Our projects

Get to know our current projects

Product recall

International recall of an engine, a children’s toy and a food product with strategy planning, recall organisation, management and implementation of all communication instruments for the relevant internal and external stakeholders. Example measures in the event of a crisis: recall advertisements, microsites, press releases, internal cascade communication, town halls and staff meetings.
See our Product Recall Guide.

Crisis manual

Development of crisis manuals for efficient control of communication management in a crisis. Contents: Processes, structures, responsibilities as well as checklists, dark sites and text templates for crisis situations. Current projects include an international food retailer, a global manufacturer of technical products, an insurance company and a private kindergarten operator. See our Crisis Communication Guide.

Social Media Guidelines

How should we deal with persistent criticism or even a shitstorm in an emergency? We answer this question for our clients with social media guidelines, currently for a trading company and a scientific organisation. Here we ensure a reliable and above all objective assessment of the topic, define processes and responsibilities and ensure the right approach to the community. The guidelines are applied across all channels, for owned channels as well as for channels that the company does not operate itself but on which escalations occur, especially in crises.

Cyber attack

Ransomware attacks, data encryption with and without data withdrawal are unfortunately common crisis scenarios today. We help various clients from the retail, e-commerce, IT and finance sectors in their time of need: with strategic advice and a communication programme that meets data protection requirements and at the same time keeps an eye on reputation. Particularly important here: transparent process communication that, in accordance with forensics, always keeps the target groups up to date according to how they are affected. Our extensive experience currently makes us a helpful and responsive partner in several cyber attacks.


Enablement of managers, teams and companies in dealing with change and crises through presentation and media training, crisis communication training and crisis team exercises.

Change communication

Supporting a media company in the realignment of its portfolio and internal structure with change communication: analysis, planning and implementation. Linking technical transformation with emotional transformation, which can be controlled via change communication and leadership. Realisation of focus groups, employee workshops, dialogue formats as well as development of a change story and internal PR campaign.

Code of Conduct

Realisation of a Code of Conduct for a company in the health sector with strategic planning, conception and implementation (editing, design). Implementation with internal communication and employee involvement.

Organisational communication

How does an organisation need to communicate to improve performance? We advise a medium-sized company on how to build efficient internal communication structures and appropriate leadership communication. Our solutions focus on linking business strategy with communication.

Urgent crisis communication

Current, urgent assignments in various sectors – such as finance, food, health, technology, trade, construction. Together with those affected, we develop a customised communication strategy for the crisis and thus enable a sustainable return from the crisis to the road to success. Especially hackings, data loss, image crises, leakage of internal information, mismanagement. See our Crisis Communication Guide.