Crisis Communication Training with Tina Glasl
Training
Crisis Communication
This hands-on training equips you with the skills to communicate confidently in crisis situations, prevent reputational damage, and manage your communication strategy with clarity and impact. You will receive concrete action guidelines, learn effective strategies, and practice real crisis scenarios using proven tools.
This hands-on training equips you with the skills to communicate confidently in crisis situations, prevent reputational damage, and manage your communication strategy with clarity and impact. You will receive concrete action guidelines, learn effective strategies, and practice real crisis scenarios using proven tools.
Key Topics
at a Glance
Efficient crisis management: Clearly define structures, roles, and responsibilities
Early detection and monitoring: Identify risks early and act proactively
Masterstory & One-Voice Policy: Develop clear messages and ensure communication consistency
Handling media and the public: Respond quickly and strategically place your key messages
Spokesperson role & soundbites: Effectively manage dialogues with the public, journalists, and media
Internal and external communication: Keep stakeholders informed with confidence
Psychological dynamics: Lead and communicate under pressure, handle fears and conflicts
Evaluation and learning: Systematically review crises and sustainably capture lessons learned
Who is the Crisis Communication
Training intended for?
- Press Officers / Spokespersons
- Heads of Corporate Communications
- Crisis Managers
- Leaders at all levels
- Responsible for Compliance, Data Protection, Quality Management, and Human Resources
- Employees with external communication responsibilities (Sales, Customer Service, Social Media)
Crisis Communication Training:
What will you take away?
- Identify risks early and manage them professionally
- Handle crisis situations in a structured and confident manner
- Formulate messages clearly and communicate them consistently
- Act empathetically and credibly, both internally and externally
- Continuously optimize and evaluate your crisis communication
Tina Hunstein-Glasl
Tina Hunstein-Glasl is one of the leading experts in crisis communication and strategic change management in the German-speaking world. As founder and owner of a consultancy specializing in crisis and change, she has been supporting companies, organizations, and institutions for over 20 years in successfully navigating complex challenges, crises, and transformations. As co-founder of the ORVIETO ACADEMY for Communicative Leadership, she also strengthens the communication skills and inner resilience of leaders in the context of the 21st century. She studied Communication, Political Science, and Sociology at LMU Munich and is a trained coach with further qualifications in organizational development.
“Crises require leadership, not improvisation. Those who prepare their team, clarify roles, and communicate effectively turn uncertainty into an actionable system – gaining control in moments when others are merely reacting.”Tina Hunstein-Glasl
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