Case Study Crisis communication

Cyber-Attack – Ransomware

Industry

  • Scientific institution with an affiliated hospital

  • 600 employees as well as several thousand students and researchers using digital services

Challenge

The institution was hit by a ransomware cyberattack, affecting several systems, including key portals for staff and students.

Confidential data – including personal information – was compromised, and access to critical services was temporarily disrupted. Alongside the technical response, crisis communication played a central role.

Solution

In collaboration with the crisis team, we implemented a coordinated communication program, including clear messaging and scenarios, continuous updates for employees, structured external communication, and regular briefings on analysis and system recovery. At the same time, we assisted with legally mandated notifications to affected parties, ensuring transparent, trust-building communication throughout the entire crisis.

Be it internal or external, navigating crises and transformations successfully requires a well-thought-out approach and the right messaging. Contact us today.

Tina Glasl | Krisen-PR Agentur München"