Greenwashing
Industry
Sustainability services
Approximately 400 employees, operating internationally
Challenge
A company in the sustainability sector faced increasing criticism from environmental organizations and the media, with accusations of “greenwashing.”
The company was called upon to provide greater transparency and traceability in communicating its climate protection efforts. At the same time, new EU regulations—such as those concerning “green claims”—intensified public scrutiny. The challenge was to safeguard reputation and credibility while the company was already adapting its business model to meet these new regulatory requirements.
Solution
We supported the company in developing a consistent, forward-looking communication strategy. The goal was to make the evolution of the business model visible while maintaining and regaining trust in an increasingly critical environment. To achieve this, narratives and key messages were refined, internal processes and coordination between departments and communications were optimized, and a long-term communication roadmap was established. Through strategic media engagement, clear positioning, and transparent information offerings, the company was able to strengthen its role in the sustainability discourse and enhance its resilience to public scrutiny.
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