Case Study Crisis prevention

Executive Training

Industry

  • Insurance / Financial Services

  • Over 25,000 employees in Germany

Challenge

The group aimed to strengthen crisis competence and resilience across the entire organization and all executive departments. The goal was to make the organization more robust overall and to raise awareness among leadership levels early on regarding communication risks and the planned response procedures.

Reputational risks are increasingly arising even without an acute incident – for example, through consumer complaints or publicly initiated debates.

Solution

We designed a comprehensive prevention program built around three core pillars: a risk assessment focused on reputational threats, a practical crisis guide tailored for all executive departments, and department-specific trainings based on realistic scenarios.

In the trainings, leaders developed concrete strategies and decision-making processes to handle potential crises effectively. Together, these elements strengthened the organization’s crisis management capabilities and ensured a coordinated, confident, and proactive approach to risks and crisis situations.

Be it internal or external, navigating crises and transformations successfully requires a well-thought-out approach and the right messaging. Contact us today.

Tina Glasl | Krisen-PR Agentur München"