New Compensation Model
Industry
Aerospace company
Approximately 2,500 employees at international locations
Challenge
The company introduced a new performance-based compensation model to clarify incentives and visibly reward achievement.
The key challenge was ensuring transparency and securing acceptance among diverse employee groups.
Solution
We designed an integrated communication campaign centered on guidance and trust. Using a clear master story, we developed key messages, Q&As, and materials for various audiences. Through cascade communication and formats such as posters, flyers, and presentations, the new model was clearly explained. Leaders played a pivotal role as multipliers and dialogue partners, helping employees understand the system and fostering a constructive approach to the new compensation model.
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