NGO and media criticism
Industry
Food industry
Approximately 3,000 employees, global distribution
Challenge
The company faced increasing criticism from NGOs and the media, calling for greater transparency regarding the origin, production, and social standards within its supply chain.
Solution
As part of a comprehensive resilience program, we strengthened the company’s communicative and organizational robustness. Together with management, we analyzed and addressed weaknesses in processes, workflows, and interfaces between communications, procurement, legal, and sustainability teams. Building on this, we developed an integrated communication concept with clear messaging and coordinated procedures for handling critical inquiries from the media, NGOs, and end consumers. This approach helped stabilize the company’s reputation and prepared it for future regulatory and societal challenges.
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