Organizational Development
Industry
Real Estate and Project Development
Approximately 120 employees, headquartered in southern Germany
Challenge
Following years of strong growth, the company entered two significant phases of change: a generational leadership transition and the subsequent restructuring into a joint-stock company.
Both initiatives demanded clear communication to provide orientation, strengthen leadership, and make the transformation transparent to employees and external stakeholders, ensuring engagement, retention, and trust.
Solution
We accompanied the organizational development with strategic change communication that made the transition both visible and tangible. Central elements included a creatively designed digital microsite and video content that clearly explained the transformation process and emphasized its opportunities. This fostered a positive narrative linking continuity with new beginnings, while strengthening the new leadership’s role. Leadership training and ongoing media relations provided additional support.
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