Regulatory Inspection
Industry
Food Production / Commercial Bakery
Approximately 800 employees; regional market leader with around 250 outlets
Challenge
In the past, regulatory inspections had uncovered hygiene issues, leading to fines. Recent media inquiries under the Consumer Information Act (VIG - Verbraucherinformationsgesetz) threatened to publicize these previously resolved but sensitive violations.
The key challenge was to mitigate reputational risk and preserve customer trust.
Solution
We crafted a communication strategy centered on transparency, initiative, and responsibility. The company openly acknowledged past deficiencies while demonstrating the comprehensive improvements made to hygiene and cleaning processes. The core of the communication included an exclusive interview with a leading newspaper, a supporting press release, and in-store informational materials. Furthermore, the bakery opened its production facilities to visitors — a strong signal of openness and credibility. This proactive, solution-focused approach allowed the company to stabilize its reputation and preserve customer trust.
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