Case Study Change communication

Structural Change

Industry

  • Media / Publishing Company

  • Approximately 800 employees with locations both domestically and abroad

Challenge

The media company was in a state of transformation: declining circulation and advertising revenue put pressure on its traditional print business, while audiences increasingly demanded multimedia content.

Highly brand-focused structures had resulted in silos and duplicated work. To remain competitive and future-ready, an organizational, cultural, and communication realignment was essential.

Solution

We accompanied the publishing company throughout its comprehensive restructuring, from strategy development to implementation. In collaboration with the executive team, we crafted the communication program and a clear change story that provided guidance and purpose. Based on this, we shaped internal communication, supported leaders in employee conversations, and facilitated central information and dialogue formats. Continuous process communication, workshops, and coaching ensured that the transformation was transparently conveyed and systematically embedded across the organization.

Be it internal or external, navigating crises and transformations successfully requires a well-thought-out approach and the right messaging. Contact us today.

Tina Glasl | Krisen-PR Agentur München"